How Do I Use My Final Brand Files?
So, you've wrapped up a branding project, and now you're staring at this huge folder of digital goodies, right? Feeling a bit lost? No worries! Every designer or agency might hand over slightly different stuff, but I'm here to help you make the most of your core brand goodies so you can rock your pro image. Let's dive in!
The Basics
Brand Guide
First up, your brand guide! Think of it as the blueprint of your brand. It shows all the choices your designer made and how they fit together like a puzzle. Whether you're working with a printer, another designer, or DIY-ing it, always check the brand guide for those oh-so-important details. Using your brand fonts, exact colors, and style guidelines will make your biz or org look super cohesive and consistent across all your touchpoints.
Logo File Types
Your logo is like the superhero of your brand, and it'll come in different shapes and sizes. Designers often create a flexible logo system with variations like stacked, horizontal, and monogram versions (I've got a whole post on that!). You'll get your logo in formats like:
JPG - Raster images made of tiny pixels. They come on a white background, making them easy to share, but a bit limiting.
PNG - Also raster images, but these babies have transparent backgrounds, making them perfect for layering on light backgrounds and social media graphics.
REVERSE - A white .png version of your logo for dark backgrounds. Keep an eye on the contrast to make sure it's still clear and legible.
VECTOR - Unlike raster images, vector graphics use math formulas and can be scaled to ANY size without losing quality. These are your go-to files for printers and embroideries, usually in .ai or .eps formats.
You'll also get .jpg and .png logo files in regular and high-res sizes. Use the regular size for digital stuff like social media, and high-res for print or large-scale digital displays.
Other Must-Haves: Artwork, Font Files, & Supporting Images:
Each client's files will be a little different, depending on their branding needs. Don't worry if you're missing something we mention or if you have extra items. Your designer knows what's best for your brand! Here's how to use those extra goodies:
Font Files
Your brand's fonts are unique, which means they're not pre-installed on your computer. Make sure to install them locally so they'll show up in Word, PowerPoint, and other apps. For cloud-based apps like Google Docs or Canva, you might need to add them separately or use a substitute font.
Supporting Image Files
These can be patterns, brand icons, or stylized stock photos. They add flair to your website, social media, marketing materials, and more. They're the cherry on top that helps your audience connect with your message.
Profile Images
If you're active on social media, we might include light and dark versions of your stacked logo on a square background. These are perfect for profile pictures on social platforms. Just remember, don't zoom in too much—give your logo some breathing room!
Business Card Print Files
If you requested a business card design, you'll get print-ready files (usually .pdf or .ai). Just send them off to the printer! If you need help with printing, check out our blog post on printing business cards.
Phew! That's a lot of files, but your designer wants you to be ready for any situation. Want more information on brand design services? Learn more here!
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